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From its small beginnings in , the Starbucks logo design has always been a two-tailed mermaid. However, anyone who has ever heard the sing-songy voice of a Starbucks knows that those two stripey designs on the side of her face are in fact her twin tails and that the green woman is most definitely a siren. After weeks of research, Heckler decided on an old woodcut of a siren as his final inspiration. Thus was born the topless siren of Starbucks, and to this day 42 years later, Heckler cannot stop designing. The fiendish mermaid was redesigned and she became a bit more modest, but she remained. The Starbucks logo design elements that make her unique, recognizable, and approachable are worth considering from both a design standpoint and a consumer standpoint. While we might not notice this by glancing at our coffee cup, the message is still there and grows stronger with every new Starbucks store. In , Starbucks changed their mermaid once more to incorporate a few wider lines, a bigger face, slightly modified hair and a removal of font and text entirely.
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Your email:. Above left, is the replacement logo which features a more conservative mermaid. Need I say more? The company might as well call itself Slutbucks. Are you even allowed to say Slutbucks if you belong to a conservative Christian Group? I rarely find myself in agreement with random quotes from hard-line Christian groups, but I must say—I kind of see what Mark is saying. I mean, look at the picture. Furthermore, can anyone tell me what mermaids and coffee have in common? Now, using logic if a a mermaid and coffee have nothing to do with each other, and b the mermaid is the brand for an entire coffee chain, than I conclude c the mermaid is there for subliminal, marketing purposes. Pirate enters coffee shop, looks around.