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Ewan McGregor has done it at least four times. Now all red-blooded American males can drop trou for the cameras. Introducing "Guys Gone Wild," an all-male version of the "Girls Gone Wild" video series, which promises "the hottest, wildest, most beautiful real co-eds," stripping for the cameras during spring break and doing things they'd never do back home. The stars are young, good-looking guys who aren't shy about taking it all off and letting it all hang out. They gyrate like strippers, do push-ups and, in one memorable scene, bounce up and down on their hotel room beds while tossing a football back and forth. But Horn also expects the videos will to appeal to gay men. The big difference between the male and female versions, though, is the absence of kissing. Much of the allure of the "Girls Gone Wild" series, with titles such as "Girls Who Like Girls" and "Mardi Gras Co-eds," is the fantasy it dangles before its viewers - the possibility that the wholesome girl next door could, on a drunken spring break whim, tear off her T-shirt and make out with one of her sorority sisters.
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Girls Gone Wild GGW is an entertainment franchise created by Joe Francis in ,  who occasionally appears as the host of the videos. Girls Gone Wild was known for its early use of direct-response marketing techniques, including its late-night infomercials that began airing in In February , the company filed for Chapter 11 bankruptcy. The first Girls Gone Wild film was released in Instances of Girls Gone Wild in popular culture include the appearance of Eminem and Snoop Dogg in the company's videos,   as well as various references and parodies of the show in popular television series and movies.